Bangkok, Thailand 16 June 2025 – Central Chidlom, the flagship store of Central Department Store Group
under Central Retail, proudly unveils its newly transformed destination as ‘The
Store of Bangkok’ – an exceptional luxury shopping experience designed for
international visitors and discerning Middle Eastern travellers.
Located in the heart
of Bangkok's premier shopping district, Central Chidlom sets the standard for
luxury retail by seamlessly combining world-class international brands with
exquisite Thai craftsmanship. The destination provides exceptional convenience with
direct access to Chit-Lom BTS Skytrain station and proximity to Bangkok's most
prestigious five-star hotels, renowned restaurants, and iconic cultural
landmarks.
A Journey Through Distinctive Worlds
Central Chidlom has
reimagined the traditional shopping experience by creating carefully curated
"Worlds," each designed to inspire discovery and deliver an elevated
retail journey.
World of Luxury:
Our luxury floor
establishes new standards for premium shopping in Southeast Asia, featuring:
●
Luxe Galerie: Thailand's new
exclusive shop-in-shop luxury experience, showcasing the world’s most coveted
fashion maisons and designer icons — including Balenciaga, Bottega Veneta,
Celine, Chanel, Fendi, Gucci, Loewe, Louis Vuitton, Miu Miu, Prada, and more —
presented in an intimate, boutique-style setting.
●
Shoes Avenue: Customers are
invited to explore and experience luxury footwear from brands like Christian
Louboutin, Giuseppe Zanotti, Jimmy Choo, Rene Caovilla, Roger Vivier, and
others in a seamless, walkable zone. The area also features the exclusive % Arabica,
a destination for coffee lovers known for its sophisticated design and
high-quality coffee.
●
Exclusive International Brands:
Many are making their Thailand debut, bringing global fashion directly to
Bangkok's discerning shoppers.
World of Youth:
Sneakers Boulevard & Streetwear Studio
stands as Thailand's premier destination for sneaker enthusiasts, housing over
800 unique pairs — including limited-edition drops and global exclusives from
Adidas, Asics, Autry, Converse, Hoka, Keds, Lacoste, New Balance, Nike, On,
Puma, Salomon, Skechers, and Veja. Central Chidlom showcases sought-after
fashion labels such as A.P.C, Jacquemus, Maison Kitsuné, Mardi Mercredi Actif,
Marithé François Girbaud, Samo Ondoh, and Sporty and Rich — all carefully
selected for the next generation of fashion-conscious consumers.
World of Beauty:
Beauty Galerie represents a comprehensive
beauty universe, showcasing over 150 world-class brands across an extraordinary
retail space. Highlights include a premium organic skincare zone, an exclusive
Niche Fragrances section, and a series of signature boutiques from ultra-luxury
beauty houses. Featured names include Augustinus Bader, Chanel, Charlotte
Tilbury, Dior Beauty, Gucci Beauty, Jo Malone London, La Mer, Officine
Universelle Buly, Prada Beauty, Tom Ford Beauty, Valentino, YSL and more
—thoughtfully selected to deliver immersive, brand-led experiences that bring
flagship-level luxury to the heart of Bangkok.
Dining and Community Spaces
Public Lane and Public Market zones feature leading restaurants and cafés, whilst
the Lofter area brings together over
30 street food vendors offering both authentic Thai and international cuisines.
A diverse selection of Halal-friendly restaurants and cafés throughout the
store ensures all dietary requirements are met with excellence.
Our versatile
community areas — including the Atrium Open Space on G floor, Residence Space
on the 1st floor, and The Event Hall on the 2nd floor — host vibrant pop-ups
and seasonal events such as art installations, cultural showcases, and culinary
festivals, creating a lifestyle hub that transcends traditional retail
boundaries.
World of Thainess
A destination
celebrating the creative soul of Thailand through style, tradition, and
craftsmanship. The Thai Thai zone presents a curated showcase of contemporary
Thai designer fashion from Asava, Poem, Sretsis, Vickteerut, and more – brands
renowned for blending timeless elegance with modern silhouettes.
Visitors can also
indulge in luxurious Thai self-care rituals with premium local wellness brands
such as Donna Chang, Erb, and Panpuri. These brands offer spa essentials
inspired by ancient botanicals and traditional healing practices.
Completing the
experience, Good Goods features handcrafted lifestyle items created in
collaboration with artisan communities across Thailand. Each piece preserves
cultural traditions, supports sustainable livelihoods, and creates meaningful
social impact.
My Little World
Featuring over 30,000
items from 400 leading global brands, this department reinforces Central
Chidlom's position as the premier choice for discerning parents. Beyond
traditional retail, the exclusive Baby Advisor service provides expert guidance
for modern families seeking the finest for their children.
Unparalleled Convenience and Exclusive Services:
Understanding the
unique requirements of Middle Eastern travellers, Central Chidlom offers
comprehensive services designed to ensure comfort and convenience:
· Prayer Room (5th floor): A tranquil, well-appointed prayer room provides Muslim guests with a
peaceful space for worship and reflection.
· Dedicated Arabic Support:
Personal shoppers fluent in Arabic offer expert styling advice and personalised
assistance throughout the shopping experience, ensuring seamless communication
and cultural understanding.
· Private Shopping Experience:
Located on the 1st floor of Luxe Galerie, the Personal Shopping Suite | Sounds by Devialet offers a private and
exclusive retail environment. Discerning clients will appreciate the immersive
audio experience powered by Devialet and relax in luxurious seating crafted
with Jim Thompson fabrics, all
carefully curated to create a personalized and memorable shopping journey.
· Halal Dining Options: A diverse
selection of Halal-friendly restaurants and cafés throughout the store offers
authentic Thai and international cuisine, ensuring all dietary requirements are
met with excellence.
Exclusive Benefits for International Visitors
International guests
can enjoy exceptional value through The 1 Tourist Card, available at Customer
Services on the 1st , 2nd , and 6th floors.
Benefits include a 5% discount on regularly-priced merchandise and VAT refunds
of up to 6% on qualifying purchases.
Central Chidlom
continues to set the benchmark for luxury shopping, dining, and lifestyle
experiences in Bangkok, seamlessly combining international sophistication with
authentic Thai hospitality.
Opening Hours: Daily 10.00 AM – 10.00 PM
Personal Shopping Service: [Book online here]
Visit Information: central.co.th
Location: [Find us on
Google Maps]
For
media enquiries, please contact:
Public Relations Team
Central Department Group
Email: Public_Relations@central.co.th
Website: www.central.co.th