Faces, a Chalhoub Group brand,
collaborates with Revieve to revolutionize beauty with AI-driven skincare
solutions, propelling Faces to the forefront of the Middle Eastern beauty
industry.
Dubai, UAE (December 16, 2025) – Faces, a premier beauty retailer in the GCC
& Middle East and part of the Chalhoub Group, has partnered with Revieve,
the leader in AI-powered beauty technology, to enhance its reputation as the
region's number one beauty innovator. This partnership with Revieve
successfully empowers customers to experience personalized, data-driven
skincare guidance, ensuring they have access to expert advice and care
throughout every season. Facesis on a mission to ensure every customer receives
expert advice, curated recommendations, and continuous care throughout every
season.
The partnership is part of Faces’
broader ambition to educate, recruit, and empower new skincare users across the
region—where skincare remains underpenetrated despite strong category growth. While skincare products account for only 12–14% of the total beauty
market in the Middle East, compared to 30% in North America and 50% in Asia, Faces
is committed to growing this category through technology, education, and
personalized care. [Source: BeautyMatter]
“This collaboration is a testament to
our ambition to lead the next era of beauty in the Middle East. At Faces,
innovation is always in service of the customer, and this launch demonstrates
how we’re combining technology, personalization, and expert curation to deepen
our connection with every consumer we serve. In a market where skincare still
holds untapped potential, we are reinforcing our leadership by helping unlock
meaningful growth in the category through smarter, more relevant experiences.”
— Nicole
Nitschke, Managing Director, Faces
By introducing this cutting-edge
technology, Faces has reinforced its position as the leading beauty retailer in
the Middle East, delivering the best in personalized skincare. The AI-powered
skincare advisor, available now across the UAE, Saudi Arabia, and Egypt, is
proving to be a game-changer, elevating the customer experience and creating
new benchmarks in beauty innovation. Just in time for the summer travel season,
the solution enables beauty lovers to stay radiant and protected whether
they're jet-setting across the globe or enjoying the sun at home.
As the seasons shift and customers
adjust their routines post-summer, the solution provides timely support to help
skin recover from heat exposure and prepare for changing weather conditions.
Faces Sets a New Standard for Skincare
in the Middle East
Faces’ collaboration with Revieve is
designed to provide consumers with personalized, data-driven skincare insights
like never before. By simply uploading a selfie and answering a brief lifestyle
questionnaire, customers receive real-time, customized skincare recommendations
based on their unique skin profile. This powerful solution leverages Revieve’s
AI technology to analyze skin parameters such as tone, hydration, texture, and
visible aging signs, ensuring customers receive the most relevant product recommendations
for their needs.
The advisor has been tailored
specifically for the region—analyzing skin types and concerns common in the
Middle East, such as hyperpigmentation, sun exposure, and dehydration. It also
supports a broad range of skin tones, ensuring inclusivity for diverse
customers across the UAE, KSA, and Egypt.
Crucially, the Skin Advisor is fully
embedded into both online and in-store experiences. Trained beauty advisors
reference the tool during consultations in Faces boutiques, making it a true
omnichannel innovation. This enables seamless, tech-assisted advice whether
customers are shopping digitally or receiving in-person guidance.
The results have been nothing short of
remarkable. Among customers who used the Skin Advisor between January and July
2025, add to carts were 3.7 times higher than the site average. Furthermore,
users interactions with the skincare advisor tool both online and offline
reflect strong trust and conversion intent, and meaningful engagement with
recommended skincare SKUs. These outcomes demonstrate the tool’s effectiveness
in driving both high-quality traffic and deeper customer connections across
channels.
The technology adapts to regional and
seasonal skincare challenges—such as heat exposure, humidity, and
dehydration—providing tailored recommendations that help users maintain
healthy, balanced skin throughout the year.
A Vision for the Future of
Personalized Beauty
"Since launching the Revieve Skin
Advisor, we've seen strong engagement across our digital platforms. More
importantly, we’ve been able to offer intelligent, personalized guidance to
customers who may have felt overwhelmed or under-informed about skincare. The
technology supports both first-time shoppers and beauty-savvy users, making it
a powerful addition to our omnichannel journey."
— Darine
Sabbagh, General Manager – E-commerce & Digital, Faces
Sampo Parkkinen, CEO of Revieve,
expressed his enthusiasm about the partnership: “Working with Faces and
Chalhoub Group has been a phenomenal experience. Together, we are redefining
how customers engage with skincare in the Middle East. Faces is leading the
future of beauty in the region, and we are proud to support them with our AI
technology.”
This collaboration marks a significant
milestone in the beauty and wellness industry in the Middle East. As Faces
continues to expand its footprint and set new standards for beauty innovation,
its partnership with Revieve ensures that customers are empowered to take
control of their skincare routines with the most advanced technology available.
The AI Skin Advisor experience is
available on the Faces website and app and can also be tested across the Faces
stores: https://www.faces.ae/en/skin/advisor
With the AI Skin Advisor, skincare
becomes smarter, simpler, and more personalized—ideal for navigating seasonal
shifts and climate-related concerns across the region.
About Faces
Faces, a part of the Chalhoub Group, is a
leading beauty retailer in the Middle East, offering a curated selection of
skincare, cosmetics, fragrances, and wellness products. With a commitment to
providing exceptional beauty experiences, Faces combines personalized service
with innovative technology to meet the evolving needs of its customers. Whether
in-store or online, Faces delivers expert advice and premium products, ensuring
customers have access to the best in beauty and self-care. With a strong presence
in the UAE, Saudi Arabia, Egypt, and beyond, Faces continues to lead the beauty
industry in the Middle East, setting new standards for innovation and customer
satisfaction.
About Revieve
Revieve is the preferred provider to
beauty brands and retailers, delivering a digitally-driven, personalized brand
experience through its enterprise-grade beauty and wellness technology
platform. At the cutting edge of the beauty and wellness industry, Revieve
leverages a broad, versatile range of AI technologies, including advanced
Generative AI, to deliver next-gen consumer experiences.
Revieve offers a digitally-driven,
personalized brand experience through its enterprise-grade beauty and wellness
technology platform, serving cross-category, cross-channel, and throughout the
customer journey.
Revieve’s trusted solutions portfolio
includes the AI Skincare Advisor, AI Makeup Advisor, AI Makeup Artist and AI
Hair Color Artist with Virtual Try-On, AI Suncare Advisor, and more. The
platform seamlessly integrates personalized shopping solutions, driving
tangible business value by increasing consumer engagement, conversion, and
basket size across all digital in-store and online brand touchpoints. Revieve's
solutions are also available on Google Cloud Marketplace, ensuring easy
integration and accessibility.
For more information, visit www.revieve.com.
Press Contacts:
Company: Revieve
Contact Person: Vitalia Vasilkova, Director of
Marketing
Email: vitalia@revieve.com