Riyadh, Saudi Arabia– September 2025 — Etijah Coaching and Consulting Services
proudly celebrates its 15-Year Anniversary, marking a decade and a half of
empowering individuals, building impactful partnerships, and guiding thousands
of professionals—especially youth and women—toward careers with purpose across
the MENA region.
Founded in
2010 by Dina Shabib, Etijah was born from a vision to support individuals as
they navigate their personal and professional journeys with clarity and
confidence. Rooted in the Arabic word اتجاه (Etijah), meaning
“direction” or “path,” the company has consistently filled critical gaps in
career education, workforce readiness, and leadership development.
“At Etijah,
we invest in building capabilities, confidence, and clarity of vision—shaping
career paths that prepare people not just for their next role, but for
long-term growth and leadership,” said Dina Shabib, Founder and CEO. “For 15
years, we’ve built a movement that meets people where they are, equips them
with the tools they need, and empowers them to grow into the leaders of
tomorrow.”
15 Years of Purpose, Progress, and People
Over the past
15 years, Etijah has emerged as a regional pioneer in inclusive talent
development, coaching, and social innovation. The company has supported
thousands of individuals through programs, workshops, and initiatives guided by
values of equity, community, and continuous learning.
From
launching Ladies Who Lead, its
flagship program advancing women’s leadership across the GCC, to spearheading
the INNOV8 Hackathon with AWS and
Tamkeen—the labor fund of the Kingdom of Bahrain—Etijah has helped shape a new
generation of changemakers across education, technology, and social impact.
Etijah has
worked hand-in-hand with leading entities such as the Misk Foundation, Coursera,
Ministry of Education Bahrain and Tamkeen, the labour fund of the Kingdom
of Bahrain, to bring global learning opportunities to local communities.
Previously
they had strategic partnerships with STC,
and the American University of Bahrain reflect Etijah’s continued momentum.
Together, these alliances are working to close the education-to-employment gap,
enhance real-world learning, and position young professionals for success in a
rapidly evolving economy.
.jpeg)
Milestones at a Glance
In its
15-year journey, Etijah has:
●
Positively shaped the careers and confidence of
countless youth and professionals
●
Empowered over 500
female leaders through Ladies Who
Lead
●
Delivered innovation
hackathons, virtual internships, and upskilling programs across Bahrain,
Saudi Arabia, and the broader GCC
●
Facilitated over 1000+
internship placements and capstone collaborations through university
partnerships
●
Championed SDG
4: Quality Education, SDG 5: Gender
Equality, and SDG 8: Decent Work
& Economic Growth
“Our journey
has always been grounded in impact—and the belief that the best way to grow a
community is to invest in its people,” said Shabib. “Fifteen years in, and
we’re more committed than ever to building a future that’s inclusive,
resilient, and led by purpose.”
Looking Ahead
To
commemorate this milestone, Etijah will be hosting two regional gatherings—one
in Riyadh in late October, and
another in Bahrain in early December—to
honor the partners, clients, and community members who have shaped its journey.
Each event
will feature a curated experience that celebrates impact, shares success
stories, and hints at what's next for Etijah—including upcoming initiatives
designed to further grow its regional presence.
As Etijah
steps into this new chapter, it welcomes strategic partnerships with
educational institutions, employers, NGOs, and government entities aligned with
its vision: a future where every individual has the support, skills, and
direction to thrive.
To explore partnership opportunities or learn more about our programs, visit etijahcoaching.com or contact us at info@etijahcoaching.com.