One of the most positive global trends coming out of the pandemic is an awakening to the need for proactive and preventative healthcare, particularly related to healthy aging and taking personal control over how we experience the aging process.
After two years of living with fear, uncertainty and for too many people the loss of a loved one, that awakening that our health is the only thing that truly matters is manifesting itself in a very positive reaction of people and families investing in their healthy future.
It’s also manifesting itself in the rapid return of medical tourism. When the skies closed due to the pandemic, it’s no surprise medical tourism declined dramatically. Now as global travel has opened up again, medical tourism is showing itself as one of the fastest-growing travel segments worldwide. The post-pandemic global medical tourism market is expected to boom, growing from just under $14 billion in 2021 to $53.5 billion in 2028, with an average annual growth rate exceeding 20 percent.
Dubai is one of the most dynamic medical tourism markets in the world, ranking as the number one medical tourism destination in the region according to the “Global Medical Tourism Index” issued by the International Health Care Research Center (IHRC).
The Emirate is an attractive destination for private investment in healthcare, drawing some of the world’s most innovative and trusted healthcare brands to the market. These companies recognise that the government support, regulatory environment, infrastructure and ability to attract top talent makes it a prime destination to not only service the health needs of its people but also service people across the region who come here for specialised treatments.
Aviv Clinics opened one year ago with the vision of bringing a breakthrough brain health and performance clinic to Dubai that enables people across the MENA region to take greater proactive control over their personal aging process.
What does taking greater control of the aging process mean? When you are young, the body is constantly generating new stem cells that are essentially what help you grow and allows the body to repair injuries. At a certain age, typically around 50 years old, not only does our natural generation of new stem cells slow down, but we experience a deterioration in our cognitive and physical functionality.
This is what causes the slowing down mentally and physically that comes with age and can’t unfortunately be reversed as we aren’t producing enough stem cells to repair and rejuvenate damaged areas. This is why people don’t feel like they are functioning and performing at the same level as they were just a few years prior.
The Aviv Clinics treatment protocol is based on more than 10 years of accredited research at the Sagol Center for Hyperbaric Medicine and Research at Shamir Medical Center in Tel Aviv studying the impact of Hyperbaric Oxygen Therapy (HBOT) on the regeneration of healthy brain tissue. HBOT is a non-pharmaceutical, non-invasive method that involves administering patients with a hundred percent pure oxygen in a pressurised environment over an extended period. The process enables the body to trigger its self-regeneration mechanism to generate new stem cells and blood vessels that have the ability to measurably enhance and optimise brain and body performance.
HBOT treatment has shown an ability to reverse age-related cognitive and physical declines that can change how people experience aging through improvements in memory, attention span, speed of thinking and other brain-related executive functions.
Now after two years of dealing with the pandemic, people are looking to take greater control over their personal health. They are recognising that we have new choices and options available to live better as we live longer. That’s where proactive healthcare and personal life management comes in and Dubai has positioned itself exceptionally well to be the destination of choice for people across the region and around the world looking to invest in their future health.
Aviv Clinics brings to Dubai’s healthcare landscape for the first time an innovative brain performance treatment protocol. In its first year of operations, this new treatment option has demonstrated its potential to contribute to Dubai’s ambition to build a thriving medical tourism industry, attracting clients from Saudi Arabia, the UK, Egypt, Thailand and the Philippines.
Investing in personal health and well-being truly is one of the few positive trends to come out of the pandemic and over time will have a tremendous impact on our society. As we celebrate our one-year anniversary, Aviv Clinics is proud to bring new choices in managing the aging process to the Dubai healthcare community and to play an important role in helping people across the region proactively manage their future health and well-being.
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